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Bride's face from her wedding day in North Wales

About Sally

I am a multi award winning full time professional wedding photographer with over years in the wedding industry.  I moved to the stunning coastline of North Wales sixteen years ago and  I have worked hard to build an extremely exciting & successful photography business with a reputation for quality and fun!  I am passionate about my brand and go the extra mile to get to know my couples so I am able to help guide them through their day with correct amount of input.
Your Wedding Photography is one of the most important aspects of your big day and you will be spending a great deal of time with your chosen photographer, so my job (apart from capturing all of your most magical moments throughout your day) is to actually keep you calm, relaxed, happy and at ease, whilst providing a few giggles along the way.
Even after many years of photographing weddings I am always experimenting with new techniques etc. which keeps ‘my’ style of photography fun and fresh!  
I can tailor a package to suit you and your budget and even provide a second photographer giving you a different perspective and angle creating those much loved candid images.

Awards & Nominations:

I was twice a finalist in the Welsh National Wedding Awards

I am currently the regional winner of the Wedding Business Awards for 2020 and a Finalist of the National award 2020.

I am winner of Best Wedding Photographer North Wales in the Welsh Enterprise Awards 2020.

I am the winner of Best Wedding Photographer in the Wedding Guide Awards 2020.

Best Female Photographer (Wales) Lux Global Wedding Awards 2022

Link to Bride Magazine featured article
Link to Wedding Busienss Awards
Link to The Wedding Busienss Awards
Sally Smart, photographer at Blue Bug
Wedding Guide Regional Awards 2020
LUX 2022 Global Wedding Awards 2022 PNG.png

So, why call your business Blue Bug?  I have had Blue Bug so long that the name does not even cross my mind now, but when I started the business, I could not think of what to call myself.  I know I did not want to use my name as so many others, and as two of us started up together, it just would not work.  So, after much discussion we settled on Love Bug as I had a little blue Beetle car with a BUG numberplate.  We quickly realised that we couldn’t get a good website by that name so decided on Blue Bug!  It is a simple as that.  It also meant I needed to keep buying beetle cars!   Granted, it’s an unusual name but it stuck in people’s minds and is rather memorable being so odd. 


In the early days of Blue Bug I had a studio and concentrated on families, babies, boudoir and maternity shoots.  Blue Bug stood out as we had great fun and stayed clear of boring shoots.  I shot my first wedding in 2009 for a friend and instantly fell in love with weddings.  My first paid wedding came the following year and each year I have become busier and busier to the point where I had to leave my studio to concentrate on weddings along almost six years ago. 

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